Discoverable Website Content for Wellness Experts
Help more women take back control of their health AND get more potential clients interested in your services, with unique copy that attracts Google visitors.
Specialised copywriter for nutritionists, holistic healers and women’s health coaches.
Do you wish you could reach more women?
Data from the World Economic Forum shows that women spend 25% more of their lives in debilitating health than men - with so many diseases and conditions slipping through the net, every single year.
As a wellness expert, you know as well as I do that women’s health is in crisis.
And my guess is that you’ve had to work incredibly hard on your own wellness, to get to where you are now….
So much so, that you decided it wasn’t enough that you healed yourself. You wanted to help others too!
Well, I have a solution that allows you to:
Reach and support more women AND get more potential clients interested in your services.
So you can live that consistent income, freedom-filled, self-employed life you dream of. And it starts with this fact:
There’s a serious lack of resources available
I’ve been that woman who Google'd her symptoms at 1am and found nothing but vague NHS articles and scary, non-expert forums. And then I turned to Instagram to try and piece together 100 tiny posts of fragmented information - but hey - at least it was from health experts I trusted!
There’s simply not enough high-quality, Google-optimised, website-based information being published by real women’s health experts.
And I think we need to do something about it. Don’t you?
The great thing about there being a serious lack of resources right now is this:
It’s much easier for your business to become the trusted, discoverable hub of resources for your specialism.
Whether that’s gut health, PCOS, endo, fertility issues, pregnancy, birthing, menopause… you name it.
Women everywhere need to know they’re not alone anymore.
The best part is you don’t have to do it alone, either
I want to help your services get discovered by more women.
Together, we’ll build a Google-worthy bank of blogs and create compelling web pages that sell your 1:1 services, group programmes, or courses, to those who need you most.
Because after writing blogs and website copy for over 6 years now, I know it’s a time-consuming faff to create your own content.
But if you want to be that person that people come back to, over and over, you need to have the content that they can rely on when they’re Googling their symptoms at 1am.
Health & Wellness Writer | Blog & Website Writer | SEO Copywriter
Hey! I’m Charlotte Barnes
Since 2018, I’ve written, managed and built websites for businesses of all sizes and industries.
But when I first started I was really thrown in at the deep end!
With no support, I was left to manage the website of a £405m corporate tech company, alone, and just learn everything along the way (a wild workplace story for another time!). It was one of the best-worst things to happen to me.
Stressful? Yep. But I’ve not stopped learning about websites since that day.
I know how it feels to muddle through marketing on your own. But also how good it feels to finally get the support you need to take your business to the next level.
Since founding Hermit Crab Copy in 2021, I’ve invested thousands in continued learning and development, as a website content writer specialising in SEO…
(That’s how to write optimised content for Google and how to write about your services in a way that makes people want to buy!)
So, if you want the help of a curious creative who’s a little obsessed with websites, Google and the state of women’s health, let’s grab a virtual cup of tea.
The Anchor Method:
5 Steps to Blog Writing Success
Learn how to publish and repurpose search-engine-optimised blog content that drives website visitors and converts them to clients.
GAIN INSTANT ACCESS TO THE FREE 30-MINUTE TRAINING!
3 services to maximise your website’s potential
If you’re thinking ‘there is no way I have the time or headspace to do this myself’…
I’ve also packaged my years of expertise into three services that you can take advantage of.
Power Hours
One hour to fix your homepage, work on your first blog, or brainstorm your social media content strategy…
60-minute Zoom call
Call recording
Practical actionables summarised
1-week email support
£197 one-off
Ripple Effect Blogs
Build a binge-worthy content bank that drives website traffic, fosters trust and attracts dreamy clients.
Strategy Power Hour
Monthy blogs written for you
1x round of monthly edits
Freebies for Setup Success!
from £275
Website Optimisation
Fix up your Home, About and main Services pages with content designed to be discovered.
Deep-dive kick-off call
4 x website pages done for you
Edits, final proof and wrap-up call
Free ‘future content’ guide
£1500 or 4 x £375
"It was a pleasure to work with Charlotte on this project. She really listened and understood what we were hoping to achieve and the result is above and beyond our expectations. We have had amazing feedback on the new website and would happily recommend Charlotte!"
— Clare C.
“I needed a structure and just didn't have the time to do this. Charlotte has an organised, structured, well-led approach, with a clear plan and strategy to help with ideas generation.
There was also some element of catharsis in chatting through some of my experiences which helped me realise how much I have achieved!
Charlotte is very supportive, understanding and encouraging and in what can sometimes feel like a lonely world running a small business.”