Done-for-you website copy
Fill your website with words that tell your story, sell your services and get you found on Google.
This is the website writing service for you if you dream of deeply impactful messaging and powerfully optimised content!
Face it: your DIY website is collecting dust
Whilst the DIY content you wrote to get your website ‘up and running’ served a purpose, it’s really starting to underwhelm you.
Because the fact is you’ve grown, since then.
Your knowledge, confidence, experience and skills have all evolved…
It’s high time that your copy reflected exactly who you’re becoming and where your business is headed.
You want to re-write your story, refine your messaging AND attract more of the clients who truly value your work…
(And you’d rather be booking a holiday than attempting to write more content, right now!)
I know writing your website feels overwhelming
At first, you thought a template would make it easier to know what to write - and in what order.
Then, you exhausted the how-to guides and advice from well-meaning friends.
And at this point you’ve concluded that no amount of inspiration is going to help you fill the blank page you’ve been staring at.
There’s just something about getting all of your thoughts onto digital paper that feels forced.
You wish that someone could just take your brain, retrieve the essential information, and your content would materialise exactly how you imagined (maybe even better)...
Well I have great news for you - such a service exists!
“It's like Charlotte takes the jumble in your head and turns it into coherent sentences that make sense. I gained so much clarity and direction.”
- Sophie S.
You’re ready
Ready to transform your website from underwhelming and surface-level to deeply impactful and true to your unique business!
Ready to:
Have a search-engine-optimised website that attracts Google visitors in the long term
Spend your time on needle-moving tasks instead of stressing over words
Refine your messaging so you reel-in more clients who value your work
Persuade harder-to-convert leads to enquire with you
Sky-rocket your confidence in creating content
Enhance your client experience
Because you know that standing still is holding you back.
Hi I’m Charlotte!
Founder of Hermit Crab Copy
I became a website writer because, put simply, I love it!
I love speaking with incredible women and helping them dive deeper into their values, their WHY, their processes and unique methodologies…
Making women, like you, realise that they’re well worth writing about.
But it’s also bigger than that:
For every health or wellness expert I get to write for, I play a small part in ensuring she can impact more women with her work.
I make sure her services can be found and clearly understood by those who need them.
Literally hundreds more women will know they’re not alone. They have a choice - they’re not confined to the healthcare systems that under-prioritise women’s wellbeing.
I know the ripple effect of my work. The question is: does your website showcase the true life-changing nature of yours?
Introducing…
The Website Writing Service
Tell your unique story, sell your services and get found on Google.
What you’ll get
Deep-dive kick-off call
(value: £500)
Or ‘business therapy’ as some of my clients refer to it. After completing your onboarding questionnaire, we spend 2 hours together - exploring your story, values, services and USPs. This serves as the basis for your website copy!
Custom web copy
(value: £1200)
I only write custom copy because, frankly, you could use templates or ChatGPT yourself! Expertly written words, with years of experience behind their composure, is what’s delivered to your inbox!
Unique content guide
(value: £197)
Your Content Brainwaves PDF contains content ideas that you subconsciously spilled during your kick-off call. Absolute pearls of wisdom that had me thinking ‘that would make great content’, all collated in one place.
Wrap-up & proof
(value: £197)
Within 1-month of your final copy delivery, we’ll get together for 30 minutes on Zoom so I can answer any questions that have popped up! And if your copy is live on site, I will check it through one final time for you.
That’s over £2000 of website content support!
But that’s not what you’ll pay (obviously)…
How it works
The usual timeframe for this service is 4-6 weeks.
1. Onboarding & kick off
Complete your questionnaire and attend your kick-off call.
2. Copy delivery and edits
You feedback on all first drafts, then I edit the copy for you to review again.
3. Final tweaks
Final tweaks are made to your copy, so you’re 100% happy with it!
4. Wrap up & freebies
Book your wrap-up call, I’ll proof your on-site copy and deliver your guide!
The Package
Deep-dive kick-off call (2hr)
4x website page copy (Homepage, About, Services, Contact)
SEO considerations that signpost Google to your site
2x round of edits before final sign-off
Copy in Google Docs, all formatted and ready to paste into your website platformComplimentary: 30-minute wrap-up call, final on-site proof & 'Content Brainwaves' PDF
Option to add more pages to your project
That’s £2000 worth of calls, copy and complimentary services!
You pay: £1500
(Payment plan 4 x £375)
Book a free, no-obligation discovery call to see how you can start making ripples with your content.
Megan’s Website Copy Story
Before we worked together on her website, my client Megan said she was feeling…
“Underwhelmed by my website but overwhelmed at the thought of giving it some love! The thought of optimising for Google felt like yet another skill I had to learn.
“I also knew my website needed an update, but didn't really know why. I was a bit skeptical to ask for help, and unsure if it would pay off.”
After working together, Megan said:
“Charlotte’s rewritten everything in a way that just makes sense, and makes me wonder why I didn't think of it before!
“My site is MUCH more user-friendly and I have had so many AHA! moments.”
“What stood out to me was having someone who can see all your top qualities and things to shout about, and saying it for you!
“It’s like having a ‘second me’ - but who can devote the time to the huge task of optimising and re-writing the site with the knowledge and passion I have for my industry.
“Charlotte has so much attention to detail. She really understands my clients’ pain points and how to communicate that effectively.”
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You'll be invited to book your consultation call shortly after accepting this proposal. This is usually scheduled to happen within 1-2 weeks. Then, it's typically 2 weeks for your copy to be delivered and a further 1-2 weeks for edits. Please allow an extra week or so, if either of us are on holiday!
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Yes! I know how helpful payment plans have been for me, when I wanted to invest in my business as a one-woman team. So it made sense that I offer them to my clients too.
With this website writing service, the most common plan is 4 months (4 x £375).
You can extend this to a 6-month plan (6 x £250) if you prefer - just let me know in your discovery call!
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Yes it will sound like you - that's one of my favourite parts of copywriting!
The whole reason we have a 2hr kick-off consultation call is so we can dive deep into what you do, who for, why you're so unique and how you want to sound.
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We have a 2hr consultation call to kick-off your project. After that, you can relax until your copy is ready to review!
When your copy is delivered, I suggest grabbing a brew and giving yourself an hour to read through and make any comments or suggestions you wish.
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As a writer that specialises in search-engine optimisation (SEO) I am actually quite unique. A lot of copywriters don’t have this as it’s more technical than creative writing.
I won’t bore you with the details. But I can tell you that it involves keyword research, weaving these keywords into your content, formatting and a few other things ‘behind the scenes’.
As a content creator on the whole, I'm half strategy and systems and half creativity and imagination!
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You have two rounds of amends:
Round 1: I deliver your first draft. This is where you give me all the feedback you can think of. I want to know what you love, what you want to change and any other comments. It’s the ‘big round’.
Round 2: I deliver the second drafts of your website pages, edited in line with all your feedback. This round is for smaller tweaks so that you’re 100% happy with your copy!
With each round, you have up to 2 weeks to send over your comments. This is to keep the project moving along, so you can get your copy live as smoothly as possible!
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I can’t guarentee where you come in the rankings of search engine results pages - only that your page content is optimised to the best of my ability as an SEO copywriter.
So the answer is it depends!
If your pages are being optimised for keywords with low competition and a high number of searches per month, you are more likely to rank on Page 1 and get lots of traffic.
There are many variables to appearing in Google. But the words on the page is the number-one factor and so optimised copy gives you the best shot!
Still got a few questions?
That’s cool - see if I’ve answered them below. And, if not, then do book your call and ask me anything you like, while we’re on Zoom.
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Fran T.
“I needed a structure to create content and just didn't have the time to do this, so the blog service was perfect for me. Charlotte has a clear plan and strategy to help with ideas generation. Charlotte is very supportive, understanding and encouraging and in what can sometimes feel like a lonely world running a small business.”
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Gillian B.
I feel very lucky to have found Charlotte. There is nothing better than someone working on what they thrive in and thats what she does. I know I can throw any topic at her and I would recommend Charlotte in a heart beat!
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Megan H.
Working with Charlotte was easy, seamless and she went above and beyond! She knows her stuff - not just writing and SEO but trending industry topics. I am super pleased I went for it, I just don't feel overwhelmed by my site OR creating additional content anymore.