Ripple Effect Blogging
Done-for-you blog writing service for women’s health coaches and wellness experts.
Are you ready to build a bank of search-engine-optimised blog posts that will help you drive website traffic, and educate and empower more women to invest in your services?
Feeling blasé about blogging?
Posting blogs just hasn’t been a priority for you - and that’s okay!
Between client calls, networking events, posting on social media, reading the latest research papers, and building your business (plus, you know, having a life)…
Blog writing just hasn’t made it to the top - or even Top 5 - of your massive to-do list. But you know it’s something you want to explore.
You want to start blogging for growth, visibility and your reputation as a women’s health professional.
Because, let’s be honest: trying to go viral on reels simply isn’t your vibe anymore. You want something more sustainable for your sanity!
You just need the time, creative inspiration and strategy to really make it work.
I think I know where you’re at.
When it comes to starting a women’s health or wellness blog, I can bet you’re either:
1 - Lost at sea
You publish a blog, or two, and you’re feeling rather smug about it. But without a strategy in place you soon run out of ideas, there’s no consistency to your posting schedule, and you know your content is missing something - but you have no idea what.
Or 2 - Still on the beach
Blogging just feels like another skill that you have to learn. Whether it’s choosing topics that make sense for your business, the overwhelm of actually writing, or the idea of having to keep it up once you’ve started - you just can’t seem to get going.
The good news is that I’ve designed this monthly blog writing service to support you, wherever you’re at!
Imagine if you could be supported, every month, with
blog strategy, ideas generation, consistency, posting with confidence, and more…
The impact that could have on your content and how you educate and empower other women!
Your blog has more of a ripple effect than you think
For a start, you can 10x the number of women you can help without filling your diary with more calls!
Yes - a strategic, search-optimised blog will drive website traffic, build trust and ultimately attract more clients.
But it will also:
Encourage traffic to your other content (even your podcast)
Build your reputation as an industry thought leader
Reel-in more of the clients you enjoy working with
Persuade harder-to-convert leads to book a call
Sky-rocket your confidence and creativity
Decrease your reliance on social media
Enhance your client experience
✨Bonus effect ✨ You might find yourself so inspired by your own blogs that you unlock a whole new level of content creation for your business.
Hi I’m Charlotte!
Founder of Hermit Crab Copy
Looking back at my time as a corporate copywriter, I’d been promoted to blog manager with no regard for my blog management experience (which was zero).
To say I was out of my depth was an understatement.
And with seemingly no one on the team who could help me, I was:
posting without a strategy
procrastinating because I had no idea what to write about
having lots of ideas but not being able to ‘get them out’ onto the page
Does this sound familiar?
So I studied and experimented for months, until I finally realised:
The whole point was to enhance our website’s potential of being found in Google, to boost the reach of our podcasts and webinars, and to nurture website visitors into leads!
That was it! Suddenly, posting high-quality, consistent blogs was a no brainer.
And learning to fully optimise website content is something I’ve now spent the last 6 years perfecting…
But I feel like you don’t have that kind of time to spend, right now?
A lot of my clients quickly discover that starting a blog is a bit like quicksand: it looks easy enough… until you step in and realise you’re actually a bit stuck!
So that’s why Ripple Effect Blogging was made - to get you from stuck in the mud to smooth sailing!
Because what I experienced as a first-time blog manager is exactly what every one of my clients goes through - except this time the stakes are higher because it’s their own biz.
I’m perfectly poised to help you through crafting a business blog that actually makes sense to your goals, clients and future leads.
And just like my previous clients, what you’ll quickly find is this:
With a bit of structure, strategy, publishing guidance (and the creative oasis that is our monthly Content Call)…
You’ll be bursting with ideas in no time, loving what you publish AND repurposing content all over your other channels!
Introducing…
Ripple Effect Blogging
Reach, educate and empower more women to invest in your services!
What you’ll get
Strategy Power Hour
(value: £197)
Before we dive into writing your first post, we talk strategy! What’s going on in your business and how does this impact the wider vision for your content? This gives us the flexibility to create monthly blogs you’ll love whilst still working towards the bigger goal.
Monthly Blog Writing
(value: £500)
Each month, we’ll meet on Zoom for your Content Call to catch up and discuss blog topics. Then, I’ll deliver 2x blogs to your inbox, edit them in line with your feedback and send over the final drafts - formatted and ready to publish on your site!
Personalised Publishing Process
(value: £197)
In your first month, I’ll pop into your blog platform and record your personalised publishing process (which further maximises your Google potential). This is a recording for you to keep forever, or pass to your VA, so you can always publish with confidence!
Blog Repurposing PDF Guide
(value: £20)
Also in your first month, you get my exclusive Blog Repurposing Guide, so your blogs serve as endless inspiration for your other marketing channels. Turn your blogs into social captions, Youtube scripts, inspiration for podcast episodes and more!
That’s over £1000 of blog writing support, in your first month alone!
But that’s not what you’ll pay (obviously)…
-
Fran T.
“I needed a structure to create content and just didn't have the time to do this, so the blog service was perfect for me. Charlotte has a clear plan and strategy to help with ideas generation. Charlotte is very supportive, understanding and encouraging and in what can sometimes feel like a lonely world running a small business.”
-
Gillian B.
I feel very lucky to have found Charlotte. There is nothing better than someone working on what they thrive in and thats what she does. I know I can throw any topic at her and I would recommend Charlotte in a heart beat!
-
Megan H.
Working with Charlotte was easy, seamless and she went above and beyond! She knows her stuff - not just writing and SEO but trending industry topics. I am super pleased I went for it, I just don't feel overwhelmed by my site OR creating additional content anymore.
How it works
1. Extended Strategy Power Hour
We’ll tackle strategy AND your first month of content in one extended call.
2. Blog delivery and edits
You receive 2 x blogs to your inbox, by the middle of the month, to review.
3. Setup Success Freebies
You receive your personalised publishing process and repurposing guide!
4. Blogs on repeat
We’ll commence our monthly ritual of creating blogs you love to publish!
Pricing options
Try this service committment-free, with a one-off trial blog for just £175! Then choose your official package to get all the perks of Ripple Effect Blogging…
Strategy Power Hour
Monthly blogs written for you
1x round of monthly edits
1x 60-minute monthly Content Call
Personalised Publishing Process recording
Blog Repurposing Guide PDF
(Worth ~£2000 over a 3-month intitial term!)
You pay:
1 blog: £275 per month
2 blogs: £450 per month
Book a free, no-obligation discovery call to see how you can start making ripples with your content.
"It was a pleasure to work with Charlotte on this project. She really listened and understood what we were hoping to achieve and the result is above and beyond our expectations. We have had amazing feedback and would happily recommend Charlotte!"
— Claire C.
-
Yes - I'll offer you the choice to stick with me, as an ongoing retainer client, after your 3 months is up!
If you wish to continue receiving blog content, on a rolling monthly basis, I'd love to support you!
-
I won’t lie - this is my absolute favourite part of this service! In these calls we dive into what you’ve been focussing on recently in your business, the client conversations you’ve been having, the industry as a whole and trends that are hot right now.
We then dive deeper into the blog topics we’ve chosen so I can extract those expert insights that will make your content unique and valuable to your readers.
Don’t worry if you’re short on ideas. I can guarantee your creativity will be fully in flow by the end of the hour.
-
The beauty of working together on a monthly basis is being able to really hone your tone of voice.
Each month, we get to know each other better and you’ll find your feedback gets less and less as I learn to perfectly emulate your way with words. So yes, it will absolutely sound like you!
-
As a corporate blog manager I churned out a blog per day and often live-blogged at events - I do not miss those hectic days! I’ve been blogging professionally since 2018 and am still investing in my learning - It really is an underrated and untapped marketing channel, in my opinion.
-
As a writer that specialises in search-engine optimisation (SEO) I am actually quite unique. A lot of copywriters don’t have this as it’s more technical than creative writing.
I won’t bore you with the details. But I can tell you that it involves keyword research, weaving these keywords into your content, formatting and a few other things ‘behind the scenes’ (which I record in your Personalised Publishing Process!).
As a content creator on the whole, I'm half strategy and systems and half creativity and imagination!
-
I can’t guarentee where you come in the rankings of search engine results pages - only that your page content is optimised to the best of my ability as an SEO copywriter.
So the answer is it depends!
If your pages are being optimised for keywords with low competition and a high number of searches per month, you are more likely to rank on Page 1 and get lots of traffic.
There are many variables to appearing in Google. But the words on the page is the number-one factor and so optimised copy gives you the best shot!
-
Your first payment is due before our initial Strategy Call together.
When you make this payment, you will auto-enrol with Stripe and your remaining payments will be taken in the 2 months to follow.
For example: if your first payment is 15th January, your next two payments will fall on 15th February and 15th March.
Cancellation: This is a 3-month programme with a fixed payment schedule. If you wish to cancel, please let me know before we start your first call.
Still got a few questions?
That’s cool - see if I’ve answered them below. And, if not, then do book your call and ask me anything you like, while we’re on Zoom.